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Solopreneur Success Strategies

Welcome, i'm jane gardner of and here on Solopreneur Success Strategies, I will be talking about entrepreneurial mindset on Mindset Monday to get the week started;

On Get your Message Out Tuesday, I will be talking about your website, your brand and your social media marketing to connect with your customers

then on World Domination Wednesday, i talk about you and your customers; how to find them, keep tme and make them your raving fans;

On Jack or Jill of all Trades, I talk about the skills and knowledge you need in your Solopreneur business and

on Freebie Fridays, its all about free software and tools to help you save time, money and be more productive in your business.

On Systems Saturday, it is all about the systems you can put in your business to free up your time;

On Strategy Sunday, it is all about business strategy, goals and vision for your Lifestyle Business.

Nov 29, 2017

The 10 Components of Psychographics

1. Interests - Your prospects’ interests help you position and create the right marketing message.

2. Opinions – Opinions matter and your audience’s opinions can spread quickly.

3. Beliefs – What do they believe about success, money, happiness and other elements of life?

4. Values – Your audience’s values are their broad preferences concerning appropriate courses of action or outcomes.

5. Goals – What do they want to achieve? For example, are they a bargain hunter looking for the best price or are they oriented toward brand recognition?

6. Attitudes - An attitude is a positive or negative evaluation of people, events, activities, or ideas.

7. Purchasing motives – For example, are they motivated by fear of loss or by pride and prestige? Do they want to save money? Avoid pain? Feel comforted and connnected?

8. Personal characteristics – Personality is difficult to measure but it can play a role in creating your customer’s psychographic profile.

9. Activities – What does your prospect do? What are their hobbies? What are their travelling habits, working habits, and so on.

10. Social class – Where does your customer or prospect fall on the socioeconomic scale? Are they a professional or a manual worker?