Mar 18, 2021
Welcome, welcome. This is Jane Gardner, and today we're going to be looking at planning your easy TV show blueprint. So let's get started and have a look. So what's up? We're going to plan a TV show and we're going to make it an easy TV show so that we can use it everywhere in our business. So the first thing we have to ask is what is the goal of having a TV show in your business? Well, that's really important and especially nowadays. You have to be able to figure out what your time and your money is worth. And then you have to ask yourself, why do you want to have a TV show? Well, now you have to think about planning your TV show format. You have to be strategic about the show topic and guests you want to invite or do you want to invite guests or do you want to just solo train and be seen as the expert? Who is the audience that you want? Where are they? Are they hanging out on TV? I'm sure they are. Will the topic attract new audience and new fans? Do you want to invite guests who are influencers, who you want to connect to so that they can be on TV? They'll be attracted to be invited for an interview. Will your TV show attract others to invite you on their media platform, whether it's a TV show or a podcast or their website to have an interview? These are some of the questions to ask when you plan your format. So that is where you start. You'll ask yourself, what is the goal of having a TV show in your business? We'll give you an example later. But for now, let's have a look at how to plan your TV show format before you start. So you have to think about what is going to be the format for your TV show in terms of the structure, how long do you want it to be? Do you want to invite guests? Do you want to just train? Do you want to monetize it? Do you want to have promotions in your TV show? Do you want to do a call to action to people who see your TV show to go to your Website, to go to your product or service site? What is it you want to do with your TV show? Then you can think about how to be strategic and use it everywhere so you could use your TV show. If you have the right format for it on your website, you could put it on your YouTube channel, you could put it on Medium in a magazine format. You could use snippets and on your social media for Facebook, LinkedIn, Periscope, Twitter, Instagram, Pinterest. And of course, you can originally put your TV show on Roku, Amazon Fire and Apple TV and it will be seen on TV. And of course, you can be strategic and create a show that you can create easily into a podcast or videocast for all the podcast networks. And also, you can monetize your TV show, so before you plan the format of the TV show, you have to ask yourself, will you sell guest spots to others to be on your TV show to promote their product and service? For example, would you have a Business of the Week section where business talks about their business on your show and they pay you for that spot? Will you have ads for others products or services on your TV show? Will you have ads for your products and services? You better on your TV show. So where are you going to put it into the format and into the schedule. Will you do affiliate marketing for products and services from the guests who come on your TV show? Will you promote your guest products or services? What will be your format? There are limitations to third party selling on streaming TV, but there are ways to monetize your TV show and your TV channel. But the TV channel is for another day. Right now we're looking at your TV show format. So it's all about planning before you do one TV show to leverage the TV show format for connecting with others, including influencers and maybe your Dream 100 and interview them on your show, you can monetize your TV show. You want to be able to leverage it to increase your leads and fans for your business and bring them back to where you want them to be. And of course, it will have credibility for your brand to be on TV and you need to plan your TV show format so you can repurpose it all over for marketing on different platforms so that you can be seen everywhere. So with a strategically planned TV show format, you can have your show on your website, your interviewee's website, your YouTube channel, your podcasts, your medium magazine, Roku, Amazon via Apple TV and you snippets for social media out onto the various social media platforms so you can be everywhere with one TV show. So with planning and easy TV show blueprint, you can follow it each time you create a new TV show episode knowing what is the goal for your TV show, how you will produce it easily, how will you monetize it, how you will leverage it for more audience, the visibility and more connections. And how will you repurpose the TV show easily so you'll have a step by step process that will take less time and money than when you have the blueprint, than if you had no idea what the blueprint would be. Also, you'll be seen everywhere on all the platforms and you will outshine your competition by using the easy TV show blueprint. So those are some of the things you have to think about when planning your TV show format. So let's say, for example, you want to just train and share your knowledge. If you know you want to train and share valuable information for your ideal audience, you would have an introduction, showcase your expertise, do a training, have a call to action for your audience to go somewhere, whether it's to a product or service, or you would outline what your product or services is on the TV show so that people would be interested enough to go to your website or wherever else you are for that product and service. And then you would have a sign up for your next training. You could they could sign up for your next workshop, etc., somewhere else other than the TV. But you know what video looks like. You just put a link on the TV show. They can write it down and go to your website. Each episode, you know, it has a certain structure and it will be easy to split and repurpose on other social media platforms with snippets or different calls to action to other locations, etc. when you have a plan. So with a plan, it's most critical and to have an easy TV show. So this is the first step in planning a TV show, and it'll be the format that you want to use to create your TV show. And you will create a TV show blueprint that you can use to plan, produce, publish, promote and repurpose.